Sunday, November 30, 2008

Heaven help us: extreme outsourcing

A Southern California online newspaper outsourced the reporting of local news to India:

So, he thought, “Where can I get people who can write the word for less?” In a move that sounded so preposterous it became a Stephen Colbert skit, he put an ad on Craigslist for Indian reporters and got a flood of responses.

He fired his seven Pasadena staffers — including five reporters — who were making $600 to $800 a week, and now he and his wife direct six employees all over India on how to write news and features, using telephones, e-mail, press releases, Web harvesting and live video streaming from a cellphone at City Hall.

“I pay per piece, just the way it was in the garment business,” he says. “A thousand words pays $7.50.”

And the idea seems to be catching on:

But then in October, Dean Singleton, The Associated Press’s chairman and the head of the MediaNews Group — which counts The Pasadena Star-News, The Denver Post and The Detroit News in its stable of 54 daily newspapers — told the Southern Newspaper Publishers Association that his company was looking into outsourcing almost every aspect of publishing, including possibly having one news desk for all of his papers, “maybe even offshore.”

Noting that most preproduction work for MediaNews’s papers in California is already outsourced to India, cutting costs by 65 percent, Singleton advised, “If you need to offshore it, offshore it,” and said after the speech, “In today’s world, whether your desk is down the hall or around the world, from a computer standpoint, it doesn’t matter.”

What are people thinking???

Here's the full piece from Maureen Dowd (written right here in the U.S.).

A FEW YEARS AGO I heard a story on the radio about how a McDonald's in Missouri now had it's drive thru service staffed by a call center in Colorado. My thought at the time was, "How long until those McDonald's workers are taking the orders from India?!

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